music video analysis

https://www.youtube.com/watch?v=PGc9n6BiWXA

artist: beyonce
song: dance for you
date: 27/11/2011
producer: beyonce

Dance for you is an appreciation video from the females side towards her male partner. This music video is performance based by looking at the video shes expressing her affections for her lover. The theme of this music video is love and she talks about how much she appreciates and how devoted she is. the representation of the artist (beyonce) shows her views towards her lover from her perspective and she uses some sexual terms in the lyrics as it is between her and her lover.
the video is black and white and shes dressed in fancy clothing which makes it look quite chic shes as wearing a short dress with black silk gloves and diamond bangles and earrings with heels. in the video it seems as if shes luring the man in by her dancing and her outfit. at 2:46 there was a replay which is quite effective as it isnt seen in many videos and it kind of links to what shes singing because shes listing things that has been done for her and the replay could suggest that she wants them again. At 3:08 there was a slight zoom in as the ladies are in a line facing the camera  also there are a lot of cuts so its in line with the beat which makes the video interesting because when everything is in beat the music video looks more professional. Theres also tracking used in the dancing bit to get the dancers and beyonce herself in as they all dance in one line. lip sync is used throughout the whole video but there is background singing as well as the main song being played and beyonce is ringing the actual lyrics while she has her background voice too. lip syncing sounds better with no background noise and most most music videos have the artist lip sync to their own song. The target audience i would say is young girls mostly because the song is based on her how much she appreciates her lover and most girls can relate to how she feels. From this music video i would use the black and white effect and the different cut rates which are in line with the beat because i feel like it makes the video look so much better and everything is in sync with eachother.