Tuesday, 2 August 2016

music video analysis

https://www.youtube.com/watch?v=YNr3t1vOv2M

artist: kiss daniel
song: mama
date: 20/04/16
producer: young john

The video is narrative based, it tells a story about the singer (kiss daniel) and his love towards the woman in the music video. the woman meets with a car accident and ends up in hospital and as soon as kiss daniel finds out about her accident he rushes to the hospital to look after his lover and makes feel at ease. the lyrics work with the video, as stated in the lyrics he talks about cherishing her and wanting to make her feel special which is clearly seen in the video.
the representation of the singer: kiss daniel is shown as a well-mannered gentleman who knows how to treat a woman and is there for his lady. From this video, you can clearly see how he is with women in general and his feelings towards the lady in the video and it gives a message to other men who will listen to the song and realise how important women are to them.
camera angles: this music video has many cuts which show each scene is different places such as the car, kitchen, hospital, terrace, and bedroom. there are many close up shots and theres a depth of field when the lady is in hospital of her hand on the bed. and hand held camera when the car meets with an accident, the car losing control.
Theres a special effect where theres a gun shot at 1:53 and theres a crack on the screen which is very effective - visually. There's lip sync used to make the music video sound and look more professional and that's what brings your audience closer because with a bad video you wont be getting many views or likes.
i would use the special effects from this video only because its different and its not seen in many music videos.

1 comment:

  1. Seema, I can't see my previous comment or your response to it? This is quite a brief case study and although you give quite a general sense of the music video, you don't include enough detailed analysis of camera, editing or mise en scene. Also there are no stills to illustrate and the video could be embedded. Be clearer on the elements you could use in your own music video. Vanessa

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